Our team faced this challenge when we partnered with a major ETF provider and asset manager in the US, looking to expand their traditional offerings to include tokenised securities.
They needed a user-friendly solution that could address current gaps in the financial system, including restricted access to wealth-building assets and slow, costly transactions.
In this case study, I'll take you on a journey through our design process, highlighting key insights from problem discovery to usability testing of the MVP version, with subsequent UX/UI enhancements.
Disclaimer: To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study
Build a digital wallet mobile app that allows individuals to effortlessly trade, exchange, and make payments with digital assets.
Launch US market
Asset offerings 70% tokenised assets
The project began with a discovery workshop where we worked with the client to understand their requirements and identify the needs and motivations of potential users. To achieve that, I run team thought series of interactive exercises, such as: persona analyse, customer journey mapping (CJM), “How Might We’s” and idea prioritisation.
Visualising how users would interact with the product across multiple touchpoints